CASE STUDY

BITCOINs IN 
YOUR POCKET

Enabling quick and easy access to Bitcoin for Europeans in POS locations in France, Italy, Switzerland and UK.

THE GOAL

Establish Start2Coin as a safe, reliable and trustworthy solution for Europeans looking to buy and store Bitcoin.

  • STRATEGY
  • BRANDING
  • PRODUCT DESIGN
  • UI/UX DESIGN
Start2Coin, the easiest way to buy Bitcoin

BRAND ATTRIBUTES

Uncovering the superpower of the brand, the main audience, and the benefits it brings them.

general

secure

accessible

easy to use

trustworthy

inviting

culture

ownership

reassurance

security

privacy

freedom

audience

the geeks

opportunistic

gift givers

adults

urban

voice

inviting

informative

educational

confident

available

value

freedom

security

access

ownership

privacy

BRAND PILLARS

secure

inviting

liberating

THE BOOK

The Brand Styleguide or simply, the Brandbook is a comprehensive document is meant to solidify the brand’s position on the market, as well as how it interacts in the real world.

From messaging to fonts, colors, imagery, and icons, this is an essential resource to preserve the brand integrity and present it in the best light possible to customers, team members and investors alike.

THE CARD

The Start2Coin Card is a confident embodiment of the service, a fast, safe, and reliable tool for storing and trading bitcoins.

THE WEBSITE

The website presents Start2Coin as a reliable, safe and trustworthy provider of Bitcoin services.

It gives users the opportunity to join the community and activate their cards easily.

Existing Bitcoin wallet holders can connect their accounts with just a few clicks.

Finally, it's a platform where users can learn about Bitcoin, and receive timely support.

GOT A SIMILAR
PROJECT?

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